Creatorii ridică inovația de bucătărie BLANCO la un nivel superior.

Un val de conținut realizat de creatori, care a prezentat sistemul de băuturi CHOICE de la BLANCO prin intermediul creatorilor din zona home, lifestyle și renovări, generând engagement puternic, clickuri cu intenție ridicată și performanțe excelente în campaniile plătite.

Context.

Obiective

GET

UK homeowners aged 30–55 prioritising kitchen improvements.

TO

Trust the BLANCO product range and consider purchasing.

Strategy.

Obiective

GET

UK homeowners aged 30–55 prioritising kitchen improvements.

TO

Trust the BLANCO product range and consider purchasing.

Strategy.

Campaign Results

Wave 1 delivered wide-reaching, high-quality creator content that made the CHOICE Drink System feel aspirational, modern and essential in real kitchens. Strong performance across Reels, TikTok and Stories fuelled exceptional awareness and engagement uplift, while paid amplification drove powerful click-through, surpassing annual KPIs within the first wave alone.

Content creation

Surreal film poster featuring a director in a chair with a vintage camera for a head. Text: "James Cameron, the world greatest filmmaker." Green background.

Video assets

Scripts

Content creation

Surreal film poster featuring a director in a chair with a vintage camera for a head. Text: "James Cameron, the world greatest filmmaker." Green background.

Video assets

Scripts

Content creation

Surreal film poster featuring a director in a chair with a vintage camera for a head. Text: "James Cameron, the world greatest filmmaker." Green background.

Video assets

Scripts

Content creation

Surreal film poster featuring a director in a chair with a vintage camera for a head. Text: "James Cameron, the world greatest filmmaker." Green background.

Video assets

Scripts

Saves outperformed comments, showing users bookmarked content and offers for later purchase decisions.

Lochan’s TikTok delivered standout clicks through authentic foodie storytelling and integrated product use. ‍

Instagram Stories consistently outperformed link-in-bio, proving stickers are the most efficient click driver. ‍

85% female and 75% aged 30–55 matched BLANCO’s core audience, ensuring efficient spend and relevance.